A didactic project launched within the Communication Design degree course, in collaboration with Paolo Belletti, an innovative fashion photographer, and the Business Museums.
The special project involves the creative development of an Italian brand, starting from its historical archive and identity, through a personal and informed perspective. Modartech students focused on Italian excellence such as Piaggio, Kartell, Olivetti and Cimbali.
What idea do I want to communicate? An in-depth research journey led the students to take on the role of an art director, developing a moodboard to create a clear and innovative manifesto that tells the story of an aspect of the involved company.