The Modartech teaching methodology promotes concrete collaboration with companies. The students of the degree course in Communication Design participated in the creative contest organized by Birindelli Auto, aimed at creating a design for the car wrapping of the electric MINI, on the occasion of the opening of a new dealership in Tuscany.
Engaged in a real advertising campaign, the students brought their imagination and creativity into play in the creation of a mock-up and in the drafting of a unique and innovative digital communication strategy. For the first place winner the chance to see their graphics created on a real Electric MINI.
