Istituto Modartech, in collaboration with Max Mara Fashion Group, has created a special project under the sign of creativity and innovation.
Starting from the study of the brand to the definition of the reference target, passing through the research and development of the concept up to the creation of a mood board, the students of the degree course in Fashion Design have created the proposal for a capsule collection. Five talents had the opportunity to see their own garment inspired by the Sportmax, Weekend Max Mara, Max&Co. and Pennyblack brands created. Urban contaminations, street style and sporting elements, but also sailor and outdoor inspirations.
Among the outfits proposed, that of the student Adele Rasini was selected as the most significant. A classic weekend trench coat that becomes the reinterpretation of the tabard, used by farmers to collect herbs and an apron-dress, homage to the typical clothing of women for weaving marsh grasses. For the young fashion designer the possibility of an internship in a Style Office of the Max Mara Group.
