The cool hunter is a relatively new professional figure, but certainly one of the greatest advances in the fashion system.
It is a professional who analyzes markets and society, observes and documents new trends, captures inspiring characteristics and provides insights helping companies to move in the right direction.
The cool hunter travels the world in search of new styles (shapes, materials, colors, …) and provides creatives, through the elaboration of photographic reports (trend books), hints, ideas, data on which design the new lines of fashion products.