Who among us has never been pushed to buy a product because its packaging was inviting?
The wrapping of a product, precisely packaging, has always had the primary function of containing and protecting, but today the packaging of a product is an information and communication tool.
The visual impact is fundamental to guide the choice of the consumer at the time of purchase.
Very often we judge the quality of a product simply by looking at its packaging. If a product is of excellent quality but its packaging is not appealing, this will also affect sales compared to a lower quality product, but with a more creative packaging.
Here are some creative packaging!
Subject of study and deepening within the course Communication Design of Istituto Modartech starting within October.
