Course
Communication
Design

The Bachelor’s Degree in Communication Design is aimed at high school graduates who wish to pursue a career in the world of communication. No specific prerequisites are required, but a strong motivation to undertake a specialized academic path is essential—along with a passion for everything related to the field.

The program is designed to train innovative communicators—professionals with a 360-degree vision.
Upon graduation, students will be equipped to work as freelancers or within communication, fashion, marketing, or advertising companies, in roles such as:

• Art Director – creates the visual concept of an advertising campaign
• Content Manager – writes original and persuasive content
• Graphic Designer – designs a brand’s visual identity using professional software
• Social Media Manager – manages marketing and advertising on social media channels
• Event Manager – coordinates and oversees the organization of events
• Web Designer – designs and develops websites

YEAR 1

• Theory and Methods of Mass Media
• History of Modern Art
• Computer Science for Graphic Design I
• Graphic Design I
• Multimedia Graphics
• Web Design
• Digital Photography I
• Visual Communication Design Methodology I
• Fundamentals of Cultural Marketing
• English I
• Workshops, Seminars, Visits

YEAR 2

• Media Phenomenology
• Computer Graphics I
• Computer Science for Graphic Design II
• Advertising Communication I
• Graphic Design II
• Digital Photography II
• Phenomenology of Contemporary Arts
• Visual Communication Design Methodology II
• Digital Marketing
• Major Event Organization
• Information and Communication Law
• English II
• Workshops, Seminars, Visits

YEAR 3

• Computer Graphics II
• Elements of Journalism
• Advertising Communication II
• Visual Communication Design Methodology III
• Design Management
• Workshops, Seminars, Visits
• Internship
• Elective Activities
• Final Project

Students can customize their academic journey by selecting areas of focus based on personal interests and aptitudes. Subjects, projects, labs, internships, and the final thesis are tailored within the study plan to develop strategic and specialized expertise in the chosen field.

• Video Making – Creation of engaging visual content
• Social Media – Professional use of major social media platforms
• Fashion Communication – Fashion-focused communication strategies

The curricular internship is a key milestone in the academic journey of the Communication Design degree program. Thanks to a well-established network of over 1,000 partner companies, Istituto Modartech offers personalized internship opportunities both in Italy and abroad, tailored to each student’s area of specialization.

Through ongoing collaborations with renowned companies and professionals, students gain the chance to work side by side with creatives and experts for a period of three to six months, immersing themselves fully in the heart of the fashion industry. An impressive 87% of graduates secure employment upon completing their studies, supported by the Institute’s continuous guidance and job placement services, designed to connect talent with the right opportunities.

Admission is limited. A motivational interview is required, either in person or online.
The interview is non-binding but necessary to proceed with enrollment, which can begin even before the final high school diploma is obtained.

Istituto Modartech is located in the heart of the Creative Disciplines Education Hub, within the historic industrial Piaggio spaces—birthplace of the iconic Vespa.
It’s a dynamic and innovative environment where culture, research, and creativity converge through collaborations with key institutions like the Piaggio Foundation, the Giovanni Gronchi Library and the BioRobotics Institute of the Sant’Anna School.

Situated between Florence and Pisa, Pontedera is a hub of innovation, culture, and design, set within a highly specialized industrial context.
The city is increasingly recognized as a center for advanced research in industry 4.0, attracting companies, designers, and students from around the world—an ideal location for those seeking an inspiring environment closely connected to the evolving industry.

Istituto Modartech has a dedicated International Admissions Office that assists students throughout the entire process of obtaining their visa and residence permit. The office provides support at every stage, ensuring a smooth transition for international students. Upon arrival, students will also receive assistance with practical matters such as health insurance, opening a bank account, and more.

Istituto Modartech offers strong support for out-of-town students, with services to make living and studying away from home easier.

We assist in finding the most suitable accommodation – from shared apartments in Pontedera and nearby towns, to student housing in Pisa (15 minutes by train), or even in Florence (about 40 minutes away). To ease the transition, we connect incoming students before the start of classes to help form groups for shared housing.

We also offer personalized tuition discounts and access to dedicated study spaces including labs, classrooms, the Modartech archive and the Giovanni Gronchi Library.

Additional services include an affiliated cafeteria nearby and special discounts on local services and activities to support student life.