Istituto Modartech, in collaboration with Piaggio Group, has created a creative project to celebrate 140 years of the brand. A compelling journey that enhances research, craftsmanship and technological innovation through the creative projects of the young Modartech talents of Fashion Design and Communication Design.
From the creation of a fashion collection to a virtual 3D fashion show, through the creation of graphic t-shirts up to communication projects based on logo graphic development, infographic design, AI adoption and Vespa wrap.
The projects were presented in the Creative Exhibition “140 Years of Stories” as part of the Vespa World Days 2024 in Pontedera.
