The students of the degree course in Communication Design collaborated with the Uffizi Galleries to a project with a social soul, with the aim of describing the famous Florentine museum on TikTok using the language of Generation Z.
The project was born from the request of the Uffizi Digital Strategies Department, which involved Modartech talents in a series of meetings and workshops. Starting from the analysis of the target up to the identification of a playful and fun tone of voice, the students set themselves a series of objectives: to bring Generation Z closer to the world of art, to increase visits to the Uffizi Galleries, to effectively communicate the umbrella brand of the museum, create engagement and increase traffic on TikTok.
The result was the creation of a social media marketing strategy that combines the historical and artistic tradition of the Uffizi Galleries with the freshness and spontaneity of digital communication, opening new ways to connect the past with present and future.