The challenge given to the students of the Communication Design degree course started with the creation of a communication campaign for the launch of the new capsule collection designed by the Fashion Design degree students in collaboration with Peuterey.
Each talent designed a strategic offline and online communication campaign for the chosen capsule collection launch, showcasing their skills in graphic design, web design and digital illustration. Various phases were carried out: from brand, market, and target analysis to the creation of a creative concept, and finally the development and design of the communication using innovative languages and channels.
For offline communication, they developed graphics for urban spaces such as panels, touchscreen totems, and video projections, as well as printed materials like brochures, catalogs, and magazine graphics. For online communication, they designed a web design strategy, a promotional spot and a social media marketing strategy.
Additionally, some students presented graphics for potential installations, visuals for dynamic 3D projections, dynamic advertising on public transport and temporary shops.
